The goal of every real estate agent is to sell properties, but to do that you need clients willing to list their homes with you. So, how do you find prospective sellers and turn them into clients? For tips and tricks on how you can generate real estate seller leads, keep reading.
Network with Contractors
Networking with contractors, mortgage brokers and other home improvement professionals is a great way to build your referral business. For example, a homeowner planning to sell their home in the next year may contact a contractor to help do some minor repairs or a painter to fix up the outside of the house.
In turn, that home renovation professional can then either refer the client to you or call you about a potential customer. In turn, you can refer them to clients in need of their services. It’s a win-win arrangement.
It may seem morbid, but a death can often lead to the sale of a home. While you should never cold call a prospective client immediately following a death or announcement of the death, you can phone a few weeks or a month.
When utilizing this method of targeted cold-calling, never mention the death or that you’re calling because you saw the death announcement.
“For Sale By Owner”
If you’ve noticed a “For Sale By Owner” property has been sitting on the market for more than a month, or even a few weeks, start calling. Tell the prospective buyer that you noticed they’ve been trying to sell and offer a no ties, no sales pitch, free information session where they can ask you questions as a realtor and you’ll offer advice.
The worst thing that can happen is you’ll lose an hour of your time. The best thing that can happen is the lead will become a client and you’ll sell a home.
Put Your Card in Relevant Books
This is an old method, but one real estate agent saw four or five calls a month simply by going to the book store or library every other week and placing her business card at the front of popular real estate and home improvement books. It took about five to ten minutes per location and got her name and card into the hands of targeted people.
Introduce Yourself to the Neighbors
If you’re selling a home on a particular street, make a point of visiting the neighbors, introducing yourself and giving them your card.
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