The internet has become a huge mall with little alley ways and secret entrances all over the place. There are a huge amount of real estate websites all vying for the same attention. It is indeed a highly competitive market.
Marketing skills and writing have become more and more important to the marketing of you and your listings and will become increasingly so as the internet increases in size.
Don’t be under the illusion, however, that now is too late or that you can’t compete. There are agents out there right now who are effectively using the internet to engage buyers and sellers.
Advertising your site is the small part of marketing, the secret ingredient is in the pitch, whether a landing page, opt in or sales page.
Funny enough it has been the same for as long as you possibly can remember, from the first radio commercials, print commercials up to the latest in 3D HDTV, it has not changed, what has changed is the jargon, the language and the way people perceive the world around them on a daily basis.
The way you write your sales pitch, where you place which words, how long must it be, what do you say, how do you say it, what guarantees do you give, how good do you make it sound, what is the perceived value, what does the buyer or seller get, why or why not ad bonuses, what about the price.
The buzzword “niche” has now been around for a while, and in most places you will be taught that to get good business you must find your niche. For most this is easier said than done – especially given today’s real estate market.
Many new internet marketers (and that’s what you are) make the same mistake, including me, when you start out, you want to sell everything to everyone, make millions of dollars and retire on the beach watching whatever you enjoy watching.
Many just throw in the towel after a while and use their site as “just another brochure.” Others last a bit longer and as these leave new recruits eager to do the same join the party.
A vicious circle indeed and it seems that just a few at the top are making it. Many well known agents are making it, but there are many more who remain quiet and anonymous that are raking in the business. It is up to you if you want to be well known or not, but use the right secret ingredient and you will be raking in the cash.
So for how long am I still going to be ranting on about the secret, or maybe it is my sales ploy, who knows?
Well let’s let the cat out of the bag and not keep you in suspense any longer. You can’t buy the secret ingredient. You are it. You just need to develop yourself using the right information.
What this means is that your website needs to be unique to yourself. That is how you will stand out from the rest. Just duplicating another agent’s site or relying on your broker’s site will not separate you from the crowd. It’s great to sow lots of pictures of you and the homes you are selling, but don’t forget about content. Articles, newsletters, blog posts – it is a combination of these types of things that engage clients.
Do not believe that you are not a writer. For some it is harder work than for others, but if you intend to be a successful internet marketer and have those vacations at the beach, every moment spent will be worth your while. Don’t have the time (or you would rather be selling)? Hire a company (like Agent Success Club) to help.
Remember, it’s the little things you do consistently that will produce the long terms results!
Please, visit us at www.agentsuccessclub.com
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